Sunday, January 30, 2011

Facebook Is Worth $50 Billion

8 Charts That Show Why Facebook Is Worth $50 Billion

               01 Facebook Reaches 70% of US Internet Users. That's Up From 48% In Aug. 2009

Image: Imran Khan, JP Morgan

Goldman Sachs made it official: Facebook is worth $50 billion.

And coincidentally, J.P. Morgan analyst Imran Khan put out his annual report on the state of the Internet earlier today, which has some statistics to explain why.

You knew that Facebook was big, but exactly how big might surprise you. More after the break...

                                           02 Users Spend 10% Of Their Time On Facebook

Image: Imran Khan, JP Morgan

Facebook surpassed Yahoo this year, but it's also way ahead of Google, where users mostly come to search and then leave

                                       03 More Than Half Of Facebook Users Visit Weekly


                                   04 Facebook Is Driving Way More Traffic Than It Used To

06 Heavy Facebook Users Are Addicted To Games

                                                             Image: Imran Khan, JP Morgan

This chart of game usage shows how Facebook isn't just a site, but a platform--like Windows for operating systems and Google for Internet search advertising. This is also great news for social gaming companies like Zynga, Playfish, Crowdstar, and Playdom.

                             07 Facebook Is Even The Number-Four SEARCH Site Worldwide
                                         Image: Imran Khan, JP Morgan

                          08 Internet Ad Spending Is Still Catching Up With Time Spent Online 
Image: Imran Khan, JP Morgan

This is good news for all online properties who rely on advertising, but particularly Facebook, where users spend more time than at any other site.

                                     09 Now, Check Out Facebook's Move Into Email

                                                      Image: Robert Scoble via Flickr

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